The New Wine Marketing
Unlimited marketing services subscription for wineries.
We Didn’t Reinvent the Wheel, 
Just Marketing
Fragmented marketing is history. Dive into our comprehensive wine marketing subscription.
Subscribe to a plan & request as many deliverables as you’d like.
Receive your requests within a few business days on average, Monday to Friday.
We’ll revise the deliverables until you’re 100% satisfied.
Better Than Anything You Had Before
Red Thread replaces unproductive employees, unreliable freelancers and expensive agencies for one flat monthly fee, all while increasing your revenue and elevating your brand awareness.
Membership Benefits
Perks so good you’ll never need to go anywhere else for your wine marketing. Seriously.
Task List
Subscribe to a plan & request as many deliverables as you’d like.
Lightning Fast Delivery
Get your deliverables one at a time in just a few days on average.
Fixed Monthly Rate
No surprises here! Pay the same fixed price each month.
Top-Notch Quality
Insane quality at your fingertips whenever you need it.
Flexible and Scalable
Scale up or down as needed, and pause or cancel at anytime.
Unique and All Yours
Each of your deliverables is made especially for you and is 100% yours.
What Our Customers Say
We are delighted with our collaboration with Red Thread, specifically with Alex Rosian-Savu. We are fully satisfied with the professionalism, promptness, and quality of the services provided by the agency.
Ferdi Winery
Our Achievements Speak Volumes
Sales Impact
Over £7,000 of online sales generated in the last two weeks of August 2023 for a Romanian Winery (in a market 35x smaller than the UK).
Global Recognition
Crafted a wine design that was chosen as a gift for the world’s foremost dignitaries and heads of state.
Design Excellence
Pioneered award-winning wine packaging that not only appeals visually but tells a compelling brand story.
Retail Triumph
Strategically positioned a client’s wine range, securing prime placement on shelves across multiple supermarket chains.
Stay Ahead with Wine Marketing Insights
Navigating the intricate world of wine marketing? Let us be your guide. Sign up for our exclusive newsletter and get actionable tips and strategies delivered straight to your inbox.
From the latest trends to tried-and-true techniques, our insights will help you pour success into every campaign.
From Strategy to Social – We’ve Got You Covered
Every service, one flat fee. Elevate your wine brand with our all-inclusive marketing suite.
Marketing Strategy
- Market Analysis & Research
- Competitor Benchmarking
- Audience Segmentation
- Positioning & Messaging
- Sales Funnel Optimisation
- Content Strategy
- Product Portfolio Development
Branding & Brand Management
- Brand Positioning Development
- Archetype Development
- Brand Narrative Crafting
- Voice & Tone Guidelines
- Reputation Audits
- Loyalty & Retention Programs
- Brand Refresh & Revitalisation
Social Media Presence
- Social Media Strategy
- Content Curation
- Engagement & Community Management
- Analytics & Reporting
Global Supplier Management & Sourcing
- Supplier Discovery & Negotiation
- Bottle & Accessories Procurement
- Label & Packaging Production
- Visual Content Production
- Supplier Performance Evaluation
Graphic Design
- Wine Packaging Design
- Stationery
- Slide Decks
- Billboards
- Promotional Materials
- Brochures & Flyers
- POS Displays & Merchandising
- Packaging for Special Editions
Website Creation / Modification
- Responsive Web Design
- E-commerce Integration
- Wine Catalogue & Descriptions
- User Experience Optimisation
- SEO & Analytics
Advertising Campaigns & Email Marketing
- Online Advertising (PPC, Social Ads)
- Traditional Media Buying (Print, Radio, TV)
- Video Ad Concept & Oversight
- Targeted Email Campaigns
- Influencer Collaborations
- Email Marketing Campaigns
PR Services
- Press Release Creation
- Media Relations Management
- Press Conference & Event Organisation
- Brand Collaborations & Partnerships
- Crisis Communication
Who We Are
At Red Thread, we’re one of the select few agencies that have macerated in the world of wine marketing for years, providing unparalleled expertise that few can claim. Our roots run deep, not just in understanding what makes a wine exceptional, but also in knowing how to present it to the world.
Alex Rosian-Savu
Our strategic mastermind, has been navigating the nuanced lanes of wine marketing for over half a decade. A proud graduate from Lancaster University, he holds the number 1 marketing degree in the UK, as acclaimed by The Guardian University Guide. But, Alex isn’t just a marketer. With a master’s degree in Oenology, he’s uniquely positioned at the crossroads of winemaking and its promotion – offering insights that stem from a profound understanding of both realms.
Julian Iancu
Our visionary Creative Director, brings to the table a decade of unparalleled experience in pivotal marketing roles. With an eye for aesthetics and a mind for strategy, Julian crafts campaigns that resonate, captivate, and most importantly, convert.
Plans
Basic Plan
Comparable to an in-house marketing manager- Marketing Strategy Bundle
- Branding & Brand Management Bundle
- Social Media Presence Bundle
- Global Supplier Management & Sourcing Services Bundle
- Average 48 hour delivery
- Unlimited brands
- Unlimited users
- Unlimited stock photos via Envato Elements
- Easy credit-card payments
- Pause or cancel anytime
- 30 day money-back guarantee
Complete Plan
Comparable to an in-house marketing manager and a full-service agency- Includes everything in Basic Plan, plus
- Graphic Design Bundle
- Website Creation / Modification Bundle
- Advertising Campaigns & Email Marketing Bundle
- PR Services Bundle
Content Creation Add-on
Transform your brand's visual narrative with captivating product shots. Tailored for social media, ads, catalogues, and more.- 20 premium product shots/month
- Crafted for multi-platform use
- High-definition & attention to detail
- Suitable for both online & print mediums
FAQ’s
Why wouldn't I just hire a full-time marketer?
That’s a pertinent question. Hiring a full-time senior-level marketer in the UK can easily cost over £60,000 annually. And remember, this is just the beginning. Once you factor in benefits, training, and other associated costs, the figure can rise significantly. Plus, finding the right marketer who understands the intricacies of the wine industry can be like searching for a needle in a haystack.
If you’re considering pairing your marketer with a traditional marketing agency for execution, that’s another layer of expense. Traditional agencies come with their set of retainer fees and often, hidden costs that only surface once you’re knee-deep in collaboration. Additionally, your marketer will need to invest considerable time in overseeing the agency, ensuring alignment, and communicating your brand’s vision, which is time not spent on actual strategic planning and implementation.
With our all-inclusive subscription model, we eliminate these unforeseen agency costs and time sinks. You gain direct access to specialized wine marketing expertise without the usual overheads or management hassle. It’s about getting more, while spending less.
Is there a limit to how many requests I can have?
Once subscribed, you’re able to add as many deliverable requests to your queue as you’d like, and they will be delivered one by one.
How fast will I receive my deliverables?
On average, most requests are completed in just two days or less. However, more complex requests can take longer.
How does the pause feature work?
We understand you may not have enough design work to fill up an entire month. Perhaps you only have one or two deliverable requests at the moment. That’s where pausing your subscription comes in handy. Billing cycles are based on 31 day period. Let’s say you sign up and use the service for 21 days, and then decide to pause your subscription. This means that the billing cycle will be paused and you’ll have 10 days of service remaining to be used anytime in the future.
What programs do you work in?
Websites are designed using Figma and developed using WordPress and WooCommerce. Designs are created using Adobe Illustrator and InDesign. Videos are edited in Adobe After Effects and Premiere Pro and occasionally elements might be created in Cinema 4D or edited in Adobe Photoshop.
How do I request deliverables?
Red Thread offers a ton of flexibility in how you request deliverables using Apple Reminders. Some common ways clients request our services is directly through Reminders, sharing Google docs or sketches, or even recording a brief Loom video (for those who prefer not to write their briefs out). Basically, if it can be linked to or shared in an Reminders Task, it’s fair game.
What if I don't like the deliverable?
No worries! We’ll continue to revise it until you’re 100% satisfied.
What if I only have a single request?
That’s fine. You can pause your subscription when finished and return when you have additional needs. There’s no need to let the remainder of your subscription go to waste.
Are there any refunds if I don't like the service?
Yes! We offer a 30-day moneyback guarantee.