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Contact

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Branding & Webdesign

Shaping the RaBit

[/vc_column_text][vc_empty_space height=”96px”][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_single_image image=”172″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]An innovative software instrument deserves innovative branding. This is the story of the Rabit: wrapping our client’s extensive experience in IT and business management into an easy-to-understand message for potential customers.

What is RaBit?

RaBit is an intelligent “Management by Objective” system that helps managers supervise activity, projects, clients, suppliers and employees. Developer RiseTech had distilled its experience in building custom IT tools for their customers into their own product – a tool that can help any business get organised and productive, thanks to optimization of resources and processes.

Starting from the name RaBit, RedThread created an identity built with the customer persona in mind, crafted with the same care and attention that went into the product itself.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_single_image image=”173″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]

Agency services

Brand audit
Brand identity
Brand positioning
Brand strategy
Brand voice
Competitive audit
Consumer insights
Copywriting
Web design

The common ground

We are all human, not just client and agency.
So we look for what we have in common with the people we work with, and we resonated with RiseTech’s empathetic approach to their customers. This intelligent software provides quick, reliable insights into a business, helping managers do their jobs better, and was created based on lessons learned “in the wild”. Real experience, friendly approach – what’s not to like?

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Strategy

Our brief mainly targeted construction companies. They are many times careful to implement new technologies, preferring the verified and reliable. We created a brand that was friendly and approachable, able to stand out among “similar” offers.
Based on the buyer’s persona, Red Thread developed the brand’s key approaches to its customers, including:
- We understand, because we listen.
- We are a partner, not a teacher.
- When we speak, we speak from experience.
- We innovate, in order to go forward.

Meet the new RaBit!

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Responsive logo

The Rabit basic shape can be integrated in any environment or material. This functional, adaptable logo can change its size, structure or colour according to placement, while still being highly recognisable.

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Character illustration

We knew there are barriers that needed breaking before convincing decision-makers. We personified them to give a friendly, high-tech but non-frightening, first impression, and to help build a rapport.

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Gizmo

Any superhero needs a sidekick, so meet RA317, the gizmo that has all the business information at hand and is always ready to guide users to the best decision.

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Website

The proposed RaBit website focuses on the customer journey: from problem to solution, inspired by Risetech’s consultative approach. We develop an interactive website – there’s even a busines-oriented quiz! – to engage potential customers and generate leads with personalized advice, like the product itself.
With RaBit, every point-of-pain has a solution based on innovative technology. Instead of complicated explanations of techologies used behind the scenes, we showcased the product from a business owners’ perspective, focusing on achievable results and solutions to well-defined issues.

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Shaping the Rabit