Terms and conditions

1. Definitions

  • Service: Marketing services offered by Red Thread SRL.
  • Subscriber: A business entity that agrees to these terms to access the Service.
  • Subscription Term: The duration in which the Subscriber uses the Service.

2. Subscription & Renewal

  • The Service operates on a monthly subscription.
  • Automatic renewals occur every 31 days via card payment.

3. Payment Terms

  • Payment is processed upfront via card.
  • Failed card charges lead to a Service pause until payment is made.

4. Money-Back Guarantee

  • We offer a 30-day money-back guarantee. If you’re unsatisfied within the first 30 days of your subscription, you may be eligible for a full refund.

5. Termination & Pausing of Service

  • To terminate or pause subscriptions, email alexrosian@redthread.agency.
  • No penalties exist for early termination or pauses.
  • Billing cycles run on a 31-day schedule. Paused services allow saved days for future use.

6. Content & Confidentiality

  • Subscribers provide business data to Red Thread SRL.
  • All data is confidential and not shared with external parties.
  • Deliverables are provided in a sequential manner upon request.

7. Liabilities & Disputes

  • The Service comes without any warranties.
  • Disputes initially attempt resolution amicably. If unresolved, legal resolution occurs in Cluj-napoca, Romania.

8. Usage & Restrictions

  • Subscribers may grant access to their team. But, only one deliverable is processed at a time.
  • Deliverables are typically done within two days; complex requests might take longer.

9. Requesting Deliverables

  • Deliverables can be requested via multiple mediums like Apple Reminders, Google Docs, sketches, or Loom.
  • Unsatisfactory deliverables undergo revisions until approval.

10. Plans & Offerings

Basic Plan services:

  1. Marketing Strategy:
    • Market Analysis & Research
    • Competitor Benchmarking
    • Audience Segmentation
    • Positioning & Messaging
    • Sales Funnel Optimisation
    • Content Strategy
    • Product Portfolio Development
  2. Branding & Brand Management:
    • Brand Positioning Development
    • Archetype Development
    • Brand Narrative Crafting
    • Voice & Tone Guidelines
    • Reputation Audits
    • Loyalty & Retention Programs
    • Brand Refresh & Revitalisation
  3. Social Media Presence:
    • Social Media Strategy
    • Content Curation
    • Engagement & Community Management
    • Analytics & Reporting
  4. Global Supplier Management & Sourcing:
    • Supplier Discovery & Negotiation
    • Bottle & Accessories Procurement
    • Label & Packaging Production
    • Visual Content Production
    • Supplier Performance Evaluation

Complete Plan: Includes all of Basic Plan services plus:

  1. Graphic Design:
    • Wine Packaging Design
    • Stationery
    • Slide Decks
    • Billboards
    • Promotional Materials
    • Brochures & Flyers
    • POS Displays & Merchandising
    • Packaging for Special Editions
  2. Website Creation/Modification:
    • Responsive Web Design
    • E-commerce Integration
    • Wine Catalogue & Descriptions
    • User Experience Optimisation
    • SEO & Analytics
  3. Advertising Campaigns & Email Marketing:
    • Online Advertising (PPC, Social Ads)
    • Traditional Media Buying (Print, Radio, TV)
    • Video Ad Concept & Oversight
    • Targeted Email Campaigns
    • Influencer Collaborations
    • Email Marketing Campaigns
  4. PR Services:
    • Press Release Creation
    • Media Relations Management
    • Press Conference & Event Organisation
    • Brand Collaborations & Partnerships
    • Crisis Communication

11. Support & Inquiries

12. Miscellaneous

  • No geographical limits apply.
  • Subscriptions can be paused, with remaining days usable later.
  • Unlimited deliverable requests are possible, but are processed sequentially.